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Wednesday, December 10, 2008

Camcorder Digital Camera Bag Black & Gray

Camera Bag: Ideal for your camcorder, digital or 35 mm camera and all of your photo accessories! This Ambico BC53GA Camcorder/Digital Camera Bag is designed to fit most small camcorders and compact digital video recorders! Its padded interior.


Quite a while back I read about a marketing strategy employed by Burger King that I think is pretty smart - and it would be worthwhile for all of us to follow suit.

It seems that they have this competitor - McDonalds - who is larger and has far more resources. In business, this is important. The more you have to work with, the better you are able to withstand temporary setbacks, swings in the economy, etc. PLUS you have more to spend in product research, finding prime locations and all that sort of thing.

"So what? " you ask. I'm a photographer, not a fast food maven.

Hang in there, it's coming.

BK, thinking that sooner or later the superior resources would do them in, started thinking of ways to get around the problem. One brilliant solution to a huge problem, uses their opponents strength against them!

A VERY important factor in the success or failure of a fast food restaurant, is location. (It's the same in most other retail businesses as well.) McDonalds has the resources to spend tens of thousands of dollars - maybe hundreds of thousands - hiring location scouts, realtors working solely for them, traffic studies, zoning studies and on and on.

I'm sure there are a million different factors in the selection of a great location.

Burger King either didn't have - or didn't want to spend - the money needed to find locations as good as the ones found by McDonalds.

What to do?

They let McDonalds find them!

After McDonalds spends all this money, the odds of it being a great location are about 100%, so Burger King adopted a strategy of watching McDonalds - and then opening a location within a block or so of them!

Don't believe it? The next time you see a Burger King, look around, there's a McDonalds just down the street! Guaranteed! Did the strategy work? You bet!

So, what has this got to do with marketing your photography?

The point is, why reinvent the wheel? As a small business person, you need every advantage you can get. Why stumble around in the dark? If you want to market your photography, find a successful photographer and do the same thing they are doing.

They paid a lot of money in trial and error tests to get where they are today, there's no point in you tossing your money down the same hole. Not everything will work the same way for everyone, but at least it's a start and will get you pointed in the right direction.

If you want some ideas...tried and tested...that work, go to my website listed below and sign up for the free marketing course. You'll be glad you did.

Publishers, you may freely publish and distribute this article as long as it is kept intact - including my links and bio - and is left unchanged.

Dan Eitreim has been a professional photographer in southern California for over 16 years. His data base exceeds 6000 past clients, and he says that selling YOUR photography is easy - if you know a couple tried and true marketing strategies. He's created a multimedia presentation that can teach ANYONE how to sell their own photography and generate freelance income in as little as two weeks. To learn more and enroll in a FREE photo marketing course, go to: http://www.PartTimePhotography.com

Golf GPS

Tuesday, December 9, 2008

Canon EOS 30D Digital Field Guide

Whether you're a professional or an advanced amateur, the Canon EOS 30D delivers outstanding performance and image quality. This guide is designed to help you get the most from your 8.2-megapixel EOS 30D, regardless of your shooting preferences and style. Packed with valuable advice from a professional photographer, it will help you make every shot memorable. Tuck this handy Field Guide in your gear bag and take it with you as a quick and insightful reference.
* Investigate all of the features of your Canon 30D
* Learn the various modes, view, play back, and protect images or erase unwanted shots
* Brush up on composition guidelines and the elements of exposure
* Explore conversion programs for RAW images
* Compose the best possible shots with expert advice on lighting and exposure
* Get insider tips on shooting portraits, weddings, business and product photos, landscapes, and much more

Visit our Web site at www.wiley.com/compbooks
Customer Review: Nice step by step book
Great feature of this book is it lists each function in a step-by-step manner. I can learn this way and then extrapolate. If you are looking for more of a deep reference guide, this is probably not the book for you. If you are saying to yourself, "self - I wonder how I could do x with my Canon 30D", chances are this guide will have the step-by-step for most amateur photographers.
Customer Review: A PRETENTIOUS GUIDE THAT SKIMS OVER SOME IMPORTANT ESSENTIALS
THIS BOOK IS HEAVILY PADDED WITH SHALLOW, PRETENTIOUS ADVICE FOR DOING ARCHITECTURAL, CANDID, AND FINE ART PHOTOGRAPHY, PHOTOJOURNALISM, ETC, BUT FAILS TO INCUDE USEFUL INFORMATION SUCH AS WHERE TO PLUG IN THE REMOTE. HALF OF THIS GUIDE COULD BE THROWN AWAY WITH NO LOSS.


Lately I've been getting more and more involved with water sports and would love to be able to take my digital camera out on the water. For one thing, I have way too many disposable underwater cameras with film I have yet to develop. Digitals are just so easy. However, it is not without some concern that I embark on this little search. I once bought an underwater camera that you could open up and replace the film, and despite all best efforts, I still ended up with water (and potentially spoiled film) in the case. Not only that, but I have some knowledge of dive watches, and have seen brand new watches spring leaks on their very first outings on the water.

So shopping carefully is a big concern. I basically have two options. I have to either shop for a casing for my camera, or buy a brand new underwater camera. Both options have their plus and minuses. Interestingly, the most important thing I read about underwater camera's came not from a guide to shopping for a case, but from someone else's review of a case that I was looking at: Get Flood Insurance. Why this does not seem to be made clearer, I don't know. The point being, that any number of things can cause a leak in the casing, such as a grain of trapped sand, or a faulty o-ring. No company warranties against this because it would just be too costly. Luckily, with a little research on the web, flood insurance for your camera shouldn't be too hard to find. Both DAN and DEPP (both of which are standard diver insurance) offer this coverage.

As far as the benefits of buying an underwater case versus an underwater camera, the obvious one is that you can use it out of the water too. While cases aren't exactly cheap, it is definitely cheaper than purchasing a whole new camera for underwater. And, as I said, I was even able to find a case that was actually made for my pocket-sized camera. Additionally, actual underwater camera systems can set you back a good several hundred dollars, depending on what you get. Both of these factors helped me decide that an underwater camera was out of my budget (for now).

I then decided to look at what were important features when choosing housing for my camera. Full controls are definitely important. If all you can do is point and click underwater, that's not going to be much help due to the lowlight environment. Another consideration is whether or not I'll be using an internal flash. The way light travels through water, you can take a picture 3 feet away, and yet the light is filtering through 9 feet of water (in layman's terms, light doesn't go as far in water), so the regular flash on a camera won't do a whole lot to illuminate. Getting closer to what you shoot and not going too deep will certainly help matters. I may have to look at getting a strobe, somewhere down the road though, for much better illumination.

Other things to think about include, what are you going to be doing with the pictures? Do you plan on upgrading later? If I do decide to get a strobe, I'll have to look at what strobes my housing can connect to. What kind of environments will I be using the camera in? If it's cold water, can it be operated while wearing gloves? Also, what do I want to shoot? Do I want to take macro shots of fish or just snapshots of your friends? These are a lot of things to consider before I make the plunge. But, keeping those questions in mind, I'm fairly sure that I can find a camera housing that will be something I'll use and won't break the bank.

http://britgirlsgadgetguide.com/

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